Bhupendra Khanal, 31, is the CEO and Co-founder of Simplify360, a
Social Media Intelligence company based in Bangalore, India. He has also co-authored
a book ‘Demystifying Twitter Marketing’. In a skype interview with The Post's Pradeep Bashyal he talks about the future of social media in Nepal.
What's
your take on the social media users in Nepal? What are they doing? Are they
still in the learning phase or crossed that level already?
[Bhupendra] There are
always early adopters and late adopters in any nation. Early adopters in Nepal
(be it companies or individuals) are advanced in every way.
Not only in urban
areas, but I see a huge rural social media wave too. Parents and relatives of
people who are working outside are constantly using social media (through web or
mobile) to remain connected to the external world.
The use case primarily
remains the same worldwide (economies of all stages) – remain connected to the
loved ones. Other major use cases are reading and sharing news, following favorite
sports team or a celebrity, playing games etc. Nepal has almost the same
phenomena as other nations.
What
can we expect in terms of the Social, politics or business with the present
state of social media users in Nepal? Is this a big population?
[Bhupendra] This is a
big population. Facebook Ads Manager today shows around 3.4 million users in
Nepal. This is around 10 to 12 percent of population, may be around 25% of
non-dependent population (age between 18 and 65).
It is important to note
that 3.4 million is a big population, which is around 70% of the population of
Denmark or Norway. This has huge business potential and an amazing reach for
enterprises or governments.
The other important
thing is - in most of the contested elections, the difference of total votes
percentage between 2 or 3 major parties is within 10%. Now consider Social
Media giving potential reach to 25% of the population and its significance. It
clear is a king maker in Politics.
We can take some
example from Narendra Modi and Arvind Kejriwal in India. In a nation where
Social Media penetration is around 10%, both of them have created the massive
wave for themselves that World is looking it as the next big case studies.